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Classified Information
Web Page Sponsorship
Web Banner Information
Sales Offices
Print Production Specifications
Unique Advertisting Advantages
Reader Study Results
Value-Added Support
Health Forum
Recent Materials Managements
Advertisers
2002 Black & White Advertising Rates
|
1x |
3x |
6x |
9x |
12x |
18x |
24x |
36x |
48x |
| Full page |
$4,420 |
$4,310 |
$4,150 |
$3,970 |
$3,810 |
$3,620 |
$3,430 |
$3,340 |
$3,200 |
| 2/3 |
3,570 |
3,470 |
3,320 |
3,160 |
3,000 |
2,880 |
2,770 |
2,600 |
2,530 |
| 1/2 island |
3,020 |
2,900 |
2,800 |
2,660 |
2,550 |
2,450 |
2,310 |
2,220 |
2,110 |
| 1/2 |
2,730 |
2,640 |
2,530 |
2,440 |
2,310 |
2,200 |
2,090 |
2,050 |
1,940 |
| 1/3 |
2,050 |
1,970 |
1,930 |
1,830 |
1,760 |
1,690 |
1,620 |
1,530 |
1,480 |
| 1/4 |
1,650 |
1,640 |
1,550 |
1,490 |
1,430 |
1,380 |
1,330 |
1,250 |
1,200 |
| 1/6 |
1,250 |
1,220 |
1,200 |
1,140 |
1,090 |
1,050 |
1,010 |
960 |
930 |
Closing & Materials Due Dates
Closing date is the 10th of the preceding month. If the date
falls on a holiday or weekend, closing is on the first workday
thereafter. Materials due date is five working days after ad close.
Mailing date is the 10th of each month.
Advertiser Incentive Programs
2002 Rate Protection
For rate protection at 2001 rates, send a signed reservation
agreement (3 insertion minimum) for 2002 ad space before January
31, 2002, along with an insertion order for at least one insertion
that will run in the 2002 January, February, or March issue.
Frequent Advertiser Options
- Run six paid ads and receive a seventh ad of the same size
at no additional cost.
- Run three paid ads and receive a fourth ad of the same size
at a 50% discount.
Guidelines: All ads must be placed within the customer's
12-month 2002 contract period. Free ads will run at the publisher's
discretion after the paid ad units have run and do not count
toward earned frequency. Each free ad is earned on the basis
of individual divisional programs. Companies with multiple divisions
cannot combine campaigns to earn free ads. The 50% discount on
4th ad can only be credited to ad in Materials Management
in Health Care or the Buyers' Guide for the Health Care
Market. Program excludes inserts and gatefolds.
Free Online Banner Ad with Every Full-Page Insertion
Full-page Materials Management advertisers receive a
free banner ad on the Materials Management in Health Care
Web site for each month that their ad runs.
Guidelines: Web banner ads will rotate with each Web
page renewal among all full-page advertisers in that monthly
issue.
AHAData.com $100 Credit with Every 3-Page Insertion Purchase
Advertisers receive a $100 credit toward the purchase of hospital
market data on the AHAData.com Web site with each 3 paid full-page
ads.
Guidelines: Contact your Account Manager to receive
a special access code to register your $100 credit. AHAData.com
provides instant access to data and personnel information in
6,000 hospitals and thousands of allied health care organizations.
Color Surcharge Rates
Color surcharge rates apply for all advertising. If the same
color is used for additional pages in the same issue, positions
may not be guaranteed. Consult publisher for rates on special
inks.
| Additional
Cost-Per-Page or Fraction |
| 2-color, Standard AAAA |
$620 |
| Matched Color |
$700 |
| Metallic Inks |
$840 |
| 3- or 4-color Process |
$1,370 |
| 3- or 4-color Process Spread |
$2,100 |
| 5th Color |
$660 |
| Bleed |
No charge |
Cover and Special Position Rates
2001 advertisers have the right of first refusal for special
advertising positions. Once reserved, preferred positions cannot
be canceled. Customers reserving special positions who cancel
those positions later in the year will be contractually obligated
to pay all premiums for all unused positions if those positions
are not sold. Special positions can only be guaranteed with premium.
Rates include the earned black-and-white rate plus the following
additional charges:
| Position |
Additional
Charge |
Schedules
Available |
| Inside Front Cover |
15% |
6 & 12x |
| Inside Back Cover |
10% |
6 & 12x |
| Back Cover |
20% |
6 & 12x |
| Table of Contents |
10% |
6 & 12x |
Furnished and Reply Postcard Inserts
Furnished Inserts: Contact
the production department for complete bindery and shipping requirements
before printing furnished inserts. Contact your Account Manager
for rates.
Reply Postcard Inserts:
Postcards may be inserted only in combination with a full-page
ad in the same issue. All reply postcards must comply with current
U.S. Postal Service regulations for business reply mail, and verification
is required by the publisher before printing. Contact your Account
Manager for rates.
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Joint Frequency Discounts
Maximize your advertising exposure and reach all your health
care management audiences by using the coverage provided through
Health Forum journals. Advertisers enjoy a joint-frequency discount
when purchasing space in Materials Management and any of the following
publications:
| Publication |
Annual
Frequency |
Approximate
Circulation/
Audience Profile |
| Trustee |
10x |
29,000 governing board presidents,
chairmen, vice-chairmen, treasurers and other board members in
health care institutions. |
| Hospitals & Health Networks |
12x |
82,000 presidents, "C"
title executives, departmental and professional executives in
hospitals and integrated delivery networks and HMOs, PPOs, medical
clinics and group practices. |
| Health Forum Journal |
6x |
27,000 senior and departmental executives
in provider (hospitals, alliances, medical centers and clinics,
health care systems, etc.) and payer organizations (HMOs, PPOs,
medical service plans, etc.). |
| Buyers' Guide for the Health
Care Market |
Annual |
77,600 health care executive management
and professional and department heads in health care provider,
payer and vendor institutions. |
| Health Facilities Management |
12x |
30,000 vice-presidents, assistant
directors and department heads responsible for facility management,
plant operations, buildings, maintenance, safety and telecommunications
in health care institutions. |
| AHA News |
49x |
21,000 senior management and governing
board executives in hospitals and health systems. |
Unique Advertiser
Advantages
* Exclusive Partnerships
Materials Management is the official journal of the
Association for Healthcare Resource & Materials Management
and the American Society for Healthcare Central Service Professionals.
* Market-Capturing Circulation
Materials Management has the most comprehensive and
most accurate circulation to senior managers and department heads
in materials management and central services. Subscriber updates
are verified with the American Hospital Association (AHA), AHRMM
and ASHCSP membership rolls.
* Unequalled Readership
Materials Management is consistently ranked the leading
journal by materials managers in national Media-Chek® and
Ad-Q® readership studies. Each issue is read by an average
of 2.8 readers.
* Value-Based Pricing
Materials Management leads its peers by offering the
best advertising value in the industry. It also offers cross-market
advertising packages and value-added media that can extend your
advertising significantly.
* Unique Editorial Coverage
As an AHA-owned magazine, Materials Management has access
to current hospitals and health systems data. It also enjoys unequaled
access to AHA, AHRMM and ASHCSP senior management and to the editors
of other Health Forum management journals.
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Print Production
Specifications
Printing: Web Offset Publication
Trim Size: 8 x 10 -3/4"
Method of Binding: Saddle-stitched
Publication Stock:
40 lb. coated
Standard Unit Sizes
| Space
Unit |
Inches Wide |
Inches Deep |
| Full Page |
7" |
10" |
| 2/3 Page |
4-1/2" |
9-1/2" |
| 1/2 Page island |
4-1/2" |
7-1/2" |
| 1/2 Page horizontal |
7" |
4-7/8" |
| 1/2 Page vertical |
3-3/8" |
9-1/2" |
| 1/3 Page horizontal |
4-1/2" |
4-7/8" |
| 1/3 Page vertical |
2-3/16" |
9-1/2" |
| 1/4 Page |
3-3/8" |
4-7/8" |
| 1/6 Page |
2-3/16" |
4-7/8" |
|
Bleed Size |
Trim Size |
| Bleed Page |
8-1/4 x 11" |
8 x 10-3/4" |
| Bleed Spread |
16-1/2 x 11" |
16 x 10-3/4" |
Digital File Formats: QuarkXpress, hi-res PDF, Pagemaker, Illustrator
or Photoshop are acceptable. Advertiser must include all related
files required for output, including EPS or tiff images, and Adobe
and non-Adobe Postscript Type 1 fonts. All color must be in CMYK
mode. Do not embed an EPS file in another EPS file. Files must
be prepared so that upon opening, all elements will be positioned
correctly. It is suggested that the "Collect for Output,"
or similar function, be used prior to sending files to ensure
proper linkage of graphics and fonts.
Media: Deliver files on
CD, Zip or Jaz disks. All disks are to be labeled with the name
of the advertiser, the publication title and issue date, the ad
title or ID number, and the name and phone number of a production
contact should there be a problem with the files.
Requirements: The following
must be included with all digital advertising files:
1. A printout of the disk contents.
2. A complete list of Postscript fonts used in producing the
file and included on the supplied disk - TrueType fonts are not
acceptable.
3. A composite, actual-sized laser proof that accurately represents
the ad as supplied on the disk. If proofs are not actual size,
indicate on the proof the enlarged or reduced size. The proof
should clearly specify tints, color breaks, illustration ID,
etc.
4. Convert all 4-color scans to CMYK. Provide black &
white art as EPS format files.
5. The document should be set up at the actual trim size of
the ad with bleeds extending .125" from the trim. All live
matter on bleed ads should be kept a minimum of .25" from
the trim.
It is assumed by Health Forum that all digital advertising
files submitted for publication will perform in a satisfactory
manner without any additional work required on the part of the
publisher. If the materials supplied do not meet requirements,
or it is necessary that Health Forum perform additional work to
properly prepare the material for press, the advertiser will be
billed for all costs incurred.
Film Formats: Ad film will
be converted to a digital format. Provide negatives, one piece
per color, in exact register and identified by color. Multiple
color advertising must have four center-line register marks located
1/4" outside the trim area.
Proofs:
Color proofs must be included with all 4-color advertising--Approval
or Iris digital proofs; matchprint or cromalin analog proofs--and
be SWOP compliant. Advertiser will be billed for the cost of proofing
if it is not supplied.
Ink Density:
Total ink density should not exceed 300% for 4-color files,
with a maximum screen tone value of 85% for any one color. Any
value exceeding 85% should be made a solid. Total ink density
for 2-color advertising should not exceed 190%.
Furnished Inserts: Contact
the Production Department for complete specifications and requirements.
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Production Contact
Print:
Margaret Jablonski
(312) 893-6890
E-mail: [email protected]
Mailing Instructions
Display Advertising:
Send insertion orders, film, proofs and correspondence to:
Materials Management in Health Care Advertising Department
Health Forum, Inc.
One North Franklin, 28th Floor
Chicago, Illinois 60606
Phone: (312) 893-6846 Fax: (312) 422-4600
E-mail: [email protected]
Web Site
Sponsorships
Gain a strategic advantage by being one of six possible sponsors
of the Materials Management Web site. Sponsors receive
a banner ad at the bottom of the Materials Management page
and the top of each subsequent page. Your banner ad links prospects
directly to your company Web site or e-mail address. Each banner
rotates to a different sponsor each time a page is downloaded
from the Web server.
|
6 Months |
12 Months |
| Sponsor Rates (net) |
$3,000 |
$4,300 |
Sponsor guidelines: Sponsorship must be paid in
full at the time of ordering. Sponsors have the first right to
renew sponsorships at the end of the contract period. See production
specifications section for additional details.
Web Production
Specifications
500 x 65 pixels. jpg or gif file (the file should be 5-bit
with dither set to none). Please indicate what publication the
banner is for, and include URL or e-mail address for hypertext
link. Provide name and phone number of contact person (if technical
help is required) and send files via e-mail to [email protected].
Web:
Peggy DuMais
(312) 893-6832
E-mail: [email protected]
Classified
Advertising (Print and Online)
Receive online classified advertising as a bonus with the purchase
of print classified advertising. Your online Web ad will run on
the magazine Web site until the next monthly issue is placed.
Camera-ready art is required for all classified display advertising.
Classified Advertising Sections:
- Employment Registries
- Educational Opportunities
- For Sale (used equipment)
- Positions Open
- New Books for Health Care Managers
- Miscellaneous
- Services
- Positions Wanted (payment must accompany ad)
- Wanted
- Publications
- Learning Place-Meeting and Events
|
1x |
3x |
6x |
12x |
| Rate Per Inch |
$180 |
$170 |
$165 |
$160 |
Based on complete artwork or furnished negative only.
Additional artwork preparation: $135, noncommissionable.
Transient Rate: Copy will be set solid unless otherwise
indicated.
Minimum Charge: $52 per insertion.
Blind Box Charge: $52, noncommissionable.
Cancellation Policy: Written notice must be received
no later than closing date.
Production Specifications
Column Width 2-3/16"
Column Depth 9-1/2"
| Type |
Characters Per Line |
Charge |
| 9-point |
34 |
$17.30 |
| 11-point |
27 |
$17.00 |
| 13-POINT (ALL CAPS ONLY) |
23 |
$24.40 |
|
| Contract Rates (no copy change) |
Discount |
| 12 insertions |
5% |
| 24 insertions |
10% |
| 125 to 250 lines in
12 consecutive issues |
5% |
| 250-plus lines in 12
consecutive issues |
10% |
Contract Rate Discounts apply only to non-display classified
advertising. To earn discount, copy cannot be changed.
Send insertion orders, film, proofs and correspondence
to:
Aggie Abbinanti
Health Forum, Inc.
One North Franklin, 28th Floor
Chicago, Illinois 60606
Phone: (800) 621-6902 Fax: (312) 422-4600
E-Mail: [email protected]
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General Requlations
Earned Rates:
Frequency discounts are earned on the basis of total advertising
placed within a 12-month contract period. The earned rate is determined
by the number of pages, each page of an ad unit, each side of
a full run insert, or each fractional page counted as one page.
Agency Commission: 15%
of gross billing allowed. Agency commission does not apply to
accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment
terms for e-commerce companies are payment in advance. Payment
terms for other companies are net 30. It is understood that the
advertiser and agency are jointly and severally liable for the
payment of invoices for advertising published hereunder. Advertising
will not be placed if invoices are more than 60 days past due.
Publisher Approval: All
advertising is subject to publisher approval. The publisher reserves
the right to reject or cancel any advertisement, insertion order,
or contract at any time. The American Hospital Association and
its publications will not endorse advertising in any manner. Use
of Materials Management in Health Care excerpted editorial
in advertising copy is subject to approval by publisher.
Advertising Acceptance:
Advertisements are accepted for publication entirely on the representation
that the agency and/or advertiser are authorized to publish the
contents thereof. Advertisers agree to indemnify, defend and save
harmless the publisher any claims or actions based on or arising
out of any matter of any kind contained in such advertising, or
the unauthorized use of any person's name or photograph, or any
sketch, map, words, labels, trademarks, copyrighted matter, or
libelous statement, in connection with advertising purchased according
to the terms of this rate card.
Copy Regulations: Use of
Materials Management in Health Care editorial material
in advertising copy must be approved by the publisher and the
contributing author. The American Hospital Association will not
endorse advertising. Publisher may reject advertising that is
not suitable for publication. Advertising that simulates editorial
content must carry the word "Advertisement" in 12-point
type.
Publisher Liability: Publisher
shall not be subject to any liability whatever for any failure
to publish or circulate all or any part of any issue or issues
because of strikes, work stoppages, accidents, fires, acts of
God, or any other circumstances not within the control of the
publisher. Publisher shall not be liable for errors made in key
numbers, Reader Service listings, or Advertiser's Index, or for
costs and damages if for any reason publisher fails to publish
an advertisement.
Rate Definition:
Rates are based on the number of insertions of one page
or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they
do not use the amount of space on which their advertising has
been billed during their 12-month contract period. Advertisers
will be rebated if they earn a better frequency rate during that
period.
Ad Format and Placement Policy:
Advertising is fully interspersed throughout the magazine. Advertising
is rotated throughout.
Cancellation Policy: Contracts
and orders for insertions are due by the closing date of the issue,
and cannot be canceled after that date.
Other Conditions: No conditions,
printed or otherwise, appearing on contracts, order or copy instructions
that conflict with the provisions of this rate card will be binding
on the publisher.
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Contacts
Sales Offices
|
Sales |
National
Sales Director:
Thomas M. Wachal
One N. Franklin St., 28th Floor
Chicago, IL 60606
(312) 893-6875
FAX (312) 422-4600
[email protected] |
West
Dana Eschen
4828 Matley Rd.
La Cañada, CA 91011
(800) 944-1634
FAX (818) 541-1757
[email protected] |
Central
West/Central East
Thomas M. Wachal
One N. Franklin St., 28th Floor
Chicago, IL 60606
(312) 893-6875
FAX (312) 422-4600
[email protected] |
East
M. J. Mrvica Associates, Inc.
2 West Taunton Ave.
Berlin, NJ 08009
(856) 768-9360
FAX (856)-753-0064
[email protected] |
The Leading
Professional Magazine
Whether they present breaking news, emerging trends, case studies
or how-to guides, the articles in Materials Management in Health
Care help readers stay current. As health care organizations
struggle to contain costs and provide top-quality care, there
is increasing pressure on department managers who purchase and
manage the use of supplies, equipment and other resources. Materials
Management is the magazine they turn to for contemporary stories
that highlight new approaches to materials management, central
service, infection control and surgical services management. Its
news section offers insightful coverage of business, legislative
and regulatory developments, and it delivers the most current
reports from the two leading professional societies serving the
fields.
Ranked #1 in... Reader Preference
Materials Management has consistently been ranked the
Number 1 publication by materials management and purchasing directors
in every Media-Chek® national readership tracking study to
date. The most recent Ad-Q® readership studies indicate this
has not changed.
Ranked #1 in...Project Readership
Materials Management is the most highly read publication
among the product and services categories that are important to
advertisers. It ranks Number 1 in reader scores in these product
categories: (Source: Media-Chek®)
- Bar coding/labeling systems
- Cart systems
- Consulting services/contract management firms
- Custom kits/trays
- Decontamination systems
- EO monitoring
- Imaging supplies/equipment
- Infection control products/systems
- Inventory control systems
- I.V. systems/syringes
- Materials management systems/software
- Orthopedic supplies/equipment
- Patient care supplies/equipment
- Personal protective equipment/apparel
- Sterile packs
- Sterilization cleaning equipment/ supplies
- Storage/file/retrieval systems
- Surgical/OR equipment/supplies
Ranked #1 in... Ad Readership
Materials Management has the highest ad readership among
materials management and purchasing management. (Source: Media-Chek®)
Readership Preference
|
1996 |
1997 |
2000 |
| Materials Management
in Health Care |
48.7% |
48.7% |
62.2% |
| Next Publication |
34.0% |
34.0% |
34.5% |
Which ads have higher readership?
| Materials Management
in Health Care |
59.5% |
| Next Publication |
40.5% |
Value-Added
Support
Materials Management offers more than advertising opportunities.
Your Account Manager can provide information on value-added options.
We can help you Capture the Market using a wide array of marketing
programs. Some services include:
- Web page sponsorships
- Reprints
- Inquiry follow-up and advertiser reaction studies
- Conference passes, bonus distribution and exposure
- AHA statistical data and data products
- Sales meeting/market presentation speakers
- Editorial contacts
- Custom research
- Custom publishing and event sponsorships
Circulation Mailing Lists
Circulation lists for all Health Forum publications (except
Trustee) are available. Contact us directly from our Web site,
or contact any of the following list brokers:
List Brokers:
- Axiom (800) 733-9035
- American Medical Information (800) 888-8177
- Medical Marketing Services, Inc. (800) 633-5478
- PPS Medical Marketing Group, Inc. (800) 732-8420
Recent Advertisers
|
Materials Management in Health
Care |
| AHRMM |
Hardwood Products Company |
Novametrix Medical Systems |
| ALCO Sales & Service |
Health Care Product
Evaluation Center |
Owen Healthcare |
| Ansell Perry |
HealthLine Solutions |
Owens & Minor |
| Axcess |
Herman Miller for Health
Care |
Praxair |
| BARD Medical |
Intermec Technologies
Corp. |
Pyxis Corporation |
| BCX Technology |
Karl Storz Endoscopy |
Rechargeable Battery
Recycling Corp. (RBRC) |
| BD |
Kimberly-Clark |
Regent Medical |
| Broadlane |
Lawson Software |
Siemens Medical Systems |
| Clear Medical |
Magna Medical Systems |
Suburban Surgical Co. |
| CodeCorrect |
MasterPlan |
Supplyline Sales |
| DeRoyal Industries |
Maxxim Medical |
Surgical Product Acquisition |
| Ethicon Endo-Surgery |
medibuy.com |
Toshiba America Medical
Systems |
| Futura Medical |
MediClick |
University of Virginia
HCPEC Inaugural Conference |
| Getinge Castle |
National Association
of Purchasing Management |
Zebra Technologies |
| Global Healthcare Exchange |
|
|
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Health Forum
Information and Solutions You Can Trust
Health Forum offers a wide array of options and avenues to
reach management buyers and decision-makers in hospitals and health
systems. Below are examples of our product lines. Contact your
Account Manager for ideas on how you can use us to reach, understand,
influence and capture this $347 billion market.
Data Products
- AHA Guide™
- Hospital Statistics™s
- AHAData.com
- AHA Integrated Delivery Network Directory: U.S.
- Health Care Systems, Networks & alliances
e-Business
- AHAData.com
- AHAOnlineStore.com
Conferences
- Health Forum Leadership Summit
- American Governance and Leadership Group
Education
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